Hello 🖖, I'm Lena!
Product Designer
London
I design user-centred products by combining data, curiosity, and close collaboration to solve complex problems and drive meaningful impact.
Selected work
Accurx・2024
Scaling Booking Tools for Clinicians and Patients
Helped clinicians customise care without compromising patient experience.
Accurx・2024
Reducing No-Shows Through Smarter Appointment Amendments
Streamlined how NHS clinicians and patients manage appointment changes.
My design approach
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Understanding the Problem
I uncover user needs and context through research, data and collaboration to make sure we're solving the right problem.
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Designing with Purpose
I simplify complexity through intentional product design that balances user value, technical constraints and business goals.
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Collaborating for Impact
I collaborate with PMs, engineers, researchers and the wider business to align early, move fast and deliver with focus and clarity.
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Scaling with Systems
I create reusable design patterns, clear handover-ready specs, and support quality from first concept to final delivery.
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Tools I use: Figma, Framer, Notion, Storybook, Miro, ChatGPT, UserTesting.com & more