I am a London based
Product Designer
With 7 years of design experience, I’ve shaped products across fintech, media, and healthcare, turning complexity into clarity through thoughtful, user-centred design.
Driven by my focus on innovation, accessibility, and aesthetics, I design products that are both meaningful for users and effective for businesses.
I thrive on collaboration and working with talented teams to bring ideas to life — most recently at Accurx.
My design approach
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Understanding the problem
I uncover user needs and context through research, data and collaboration to make sure we're solving the right problem.
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Designing with purpose
I simplify complexity through intentional product design that balances user value, technical constraints and business goals.
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Collaborating for impact
I collaborate with PMs, engineers, researchers and the wider business to align early, move fast and deliver with focus and clarity.
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Scaling with systems
I create reusable design patterns, clear handover-ready specs, and support quality from first concept to final delivery.
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Tools I use: Figma, Framer, Notion, Storybook, Miro, ChatGPT, UserTesting.com & more
Experience
Outside of work
When I’m not designing, I’m likely on a trail somewhere, chasing views and racking up miles. I love hiking, especially multi-day routes that push me out of routine and into new environments that challenge and inspire me. Being outdoors helps me clear my head, spark new ideas, and return with a fresh perspective.
I bring my camera to capture the journey, whether it’s a sunrise on a ridge or the small moments in between. I also enjoy cycling, going to gigs, and slowly finding my rhythm with running again.
